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Larysa Vitalii'vna KORNOVENKO


Introduction. The article represents the research of language personality in terms of his associations considering functional-semantic, social and ethnic-culturological sides. The study of issues personifying the nominations of marking significant social concepts for ordinary speakers is important in the period of social and political upheaval, reforming modern Ukrainian society, evolution success of which is stipulated by the human factor. The impact of social and political changes and living conditions on language consciousness, outlook and worldview by means of association verbalization of recipients’ consciousness is analyzed. Originality. It is found that the issues of describing association mechanisms attract linguists; however, they have not been developed in details and have not been generalized by now. The perspective on the history and current state of the problem study in Russian and Ukrainian studies is generalized. Topicality of Research. It should be noted that such a research is conducted for the first time in Ukraine. The article focuses on the impact of social and political changes, social-political factors, living conditions on language consciousness, outlook and worldview by means of association verbalization of recipients’ consciousness. Results. The results of associative experiment are considered in the article; key notions, procedure and research stages are described. The data of associative experiment (2013-2014) serve as materials of research; they help to understand the real psychological perception of the investigated notions by the carriers of certain culture. The purpose of the research is to find with what language (linguistic markers) the inhabitants of Cherkasy mark socially important concepts: government, election, voter, deputy, nation, state, citizen, official, officer, mayor, governor, tolerance, intolerance, etc. The dictionary interpretation of the words government, election, voter and their associative field are compared. It is determined that the image of government in the language consciousness of Ukrainians is associated mostly with negative reactions. The images of election, voter are characterized with concerted and unitary associations with high degree of emotion and evaluative nature. Some rare reactions-associates cannot be described clearly and remain outside the analyzed groups. Conclusions. All the interpretations of government, election, voter concepts recorded in the Ukrainian Language Dictionary, V. 11, are reflected in recipients’ language consciousness. Rare associations with high degree of emotional and evaluable nature are not subjected to unambiguous interpretation. The author plans to attract experimental computer methods for further study of associative mechanisms.

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