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Olena Volodymyrivna PALATOVSKA


Introduction. The paper proposes a multi-faceted analysis of the new genre of modern scientific professional discourse – a mini-lecture, which is popular on educational websites in the Internet.Purpose. The aim of this study is to analyze a new genre of scientific professional discourse – a virtual mini-lectures – in terms of its cognitive and discursive organization and functioning features in the online mode.Results. In the beginning, the author pays special attention to the current Internet-linguistics terminology, as well as general characteristics and the invariant features of scientific professional discourse in the online mode, the advantages and disadvantages of the distance education. Cognitive-discursive organization of virtual mini-lectures and their special features are presented in the work from two perspectives – the source and the recipient of scientific information. The conclusions identify possible points of intersection of a speaker and a listener position to achieve successful communication. Successful online communication provides the technical possibilities of the Internet, mutual motivation of the participants and communication competence of the lecturer. At the end the article outlines the prospects for further research of scientific and professional discourse in the virtual space of the Internet in the cognitive-discursive aspect.Originality. Virtual mini-lectures have a lot of linguistic and extra-linguistic features, but they have not yet been the subject of a special study of linguists. This is determined by the relevance of the theme of this study.Conclusion. Priority studying scientific professional discourse in the online mode has a theoretical significance to explain the mechanisms of text generation in its natural, original form and a practical orientation to ensure successful communication in the classroom.

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