Liudmyla Volodymyrivna SHYTYK


Introduction. Being subordinated to the general idea or text program the title serves as a discourse structural element. It is considered to be both part of the discourse and a type of the independent discourse. The relevance of the proposed topic is explained by the need to investigate the headline discourse of The Kraina weekly in the modern communication system. Thus, the structural, semantic and pragmatic aspects that characterize headlines require special analysis. Purpose. The purpose of the paper is to systematically investigate the headline discourse in The Kraina magazine. Results. The broad understanding of the title as part of the discourse and a type of the independent discourse is presented. Based on the classification characteristics the functional-structural types of headlines are analyzed. It is emphasized that the author's view of the events or the character’s discourse elements are expressed in a direct or indirect quote headline. The predominance of informative headlines over conceptual ones that give a positive, negative and ambivalent assessment is proved. The principles (nominative, actional, and nominative-actional with the elements of the attributive and adverbial constructions) that underlying the script presentation are identified. The pragmatic variants of the headlines (declarations, imperatives, and interrogatives) are described. The productive structural and grammatical models that syntactically correspond to different types of sentences including simple uncomplicated, simple complicated, complex, compound, without connectors, the combination of two sentences are characterized. Definitive statements including a special definitive type which is a transitional statement with a «subordinate clause» used as a predicate are analyzed. Stylistically marked syntactic means used in headlines including parsing, junction, ellipsis, semantic-syntactic parallelism and stylistic figures (metaphors, structural opposites, transformed phraseological units) are investigated. Originality. The originality of the research lies in the deep analysis given to functional and structural types of The Kraina magazine headlines and the principles followed to present scripts. The novelty is also in the description of pragmatic variants and structural / grammatical features of headlines, means of expressive syntax, and stylistic figures. Conclusion. It is concluded that the title is a peculiar element of media discourse and a type of an independent discourse since it contains concentrated information reproduced in the media text. Functional-structural types of the titles in The Krayina magazine are analyzed in accordance with their classification features including the author’s view of the event or the character’s discourse (quote), principles representing the script, dependence on the structural-functional type of the text; opposition of informative / conceptual headlines, category of modality, pragmatic headline options, structural and grammatical features, means of expressive syntax; stylistic special effects. The analysis into the headline discourse is confirming that elaborated titles of The Kraina weekly attract readers’ attention, are informatively capacious and indicate a signature writing style. The prospect of further research is seen in the study of the features that characterize headline constructions.


title; media discourse; quote headline; informative and conceptual headline; principles presenting the script; pragmatic headline options


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